Anne-Sophie Bayle-Tourtoulou

'Neuromarketing in Action' is het eerste boek dat zowel de wetenschappelijke kaders als de praktische toepassingen van deze steeds populairder wordende marketingtool toont. Meer

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. Meer