Michel Badoc
- Auteur
Expertise volgens het gepubliceerde werk: neuromarketing, zintuiglijke marketing, neurologie, emotionele marketing, onderbewustzijn
Boeken van Michel Badoc
Patrick Georges
Anne-Sophie Bayle-Tourtoulou
Michel Badoc
Neuromarketing in Action
'Neuromarketing in Action' is het eerste boek dat zowel de wetenschappelijke kaders als de praktische toepassingen van deze steeds populairder wordende marketingtool toont.
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Patrick M Georges
Anne-Sophie Bayle-Tourtoulou
Anne–sophie Bayle–tourtoulo
Michel Badoc
Neuromarketing in Action – How to Talk and Sell to the Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
Anne-Sophie Bayle-Tourtoulou
Michel (HEC, Paris) Badoc
Michel Badoc
Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies.
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