Boeken van Pankaj Ghemawat

Joan E. Ricart Pankaj Ghemawat A. Ariño
Creating Value through International Strategy
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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? Meer
Pankaj Ghemawat
The New Global Road Map
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What Globalization Now Means for Your Business

Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. Meer
Pankaj Ghemawat
Redefining Global Strategy, with a New Preface
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New Tools for Succeeding Globally

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Meer

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