D.H. Maister
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D.H. Maister
Managing the professional service firm; "Important reading -not just for managing partners, but for new associates"
This text offers practical ideas on the managerial problems of professional service firms. It explores issues ranging from marketing and business development to multinational strategies, and from strategic planning to the effectieve behavior of practice leaders.
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D.H. Maister
Managing the professional service firm
Professional service firms differ from other business enterprizes in two distinct ways. Firstly, they provide highly customized services, thus cannot apply many of the management principles developed for product based industries.
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