Graham Hooley
- Auteur
Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.
Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.
Boeken van Graham Hooley
Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
John Rudd
Nick Lee
Marketing Strategy and Competitive Positioning
€ 93,42
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
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David Wilson
Graham Hooley
Ray Loveridge
Internationalisation
€ 183,99
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.
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Graham Hooley€ 93,42
David Wilson€ 183,99