Michael Saren
- Auteur
Boeken van Michael Saren
Evert Gummesson
Montserrat Díaz-Méndez
Michael Saren
Improving the Evaluation of Scholarly Work
Pauline Maclaran
Michael Saren
Christina Goulding
Richard Elliott
Miriam Caterall
Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject.
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Nick Ellis
James Fitchett
Matthew Higgins
Gavin Jack
Ming Lim
Michael Saren
Mark Tadajewski
Marketing
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
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Mike (University of Leicester, UK.) Saren
Michael Saren
Mike Saren
Marketing Graffiti
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.
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