Steve Rivkin
- Auteur
Steve Rivkin is medeauteur van 'The New Positioning' en 'The Power of Simplicity' en heeft zijn eigen communicatie adviesbureau.
Steve Rivkin is medeauteur van 'The New Positioning' en 'The Power of Simplicity' en heeft zijn eigen communicatie adviesbureau.
Boeken van Steve Rivkin
Jack Trout
Steve Rivkin
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing. Meer
Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing. Meer
Jack Trout
Steve Rivkin
Differentiate or Die
Announcing an update of one of the best marketing books of all time.
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. Meer
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. Meer
Steve Rivkin
Fraser Sutherland
Jack Trout
The Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
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