Steve Rivkin
- Auteur
Steve Rivkin is medeauteur van 'The New Positioning' en 'The Power of Simplicity' en heeft zijn eigen communicatie adviesbureau.
Steve Rivkin is medeauteur van 'The New Positioning' en 'The Power of Simplicity' en heeft zijn eigen communicatie adviesbureau.
Boeken van Steve Rivkin
Jack Trout
Steve Rivkin
Differentiate or Die
€ 32,66
Announcing an update of one of the best marketing books of all time.
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. Meer
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. Meer
Steve Rivkin
Fraser Sutherland
Jack Trout
The Making of a Name
€ 44,88
The Making of a Name: The Inside Stories of the Brands We Buy shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible.
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Jack Trout€ 32,66
Steve Rivkin€ 44,88