Michael Belch
- Auteur
Geschreven door Michael Belch
George Belch
Michael Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising.
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