David Jobber
- Auteur
Boeken van David Jobber
John Fahy
David Jobber
Foundations of Marketing
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence?
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David Jobber
Fiona Ellis-Chadwick
Principles and Practice of Marketing
The ninth edition of McGraw-Hill’s leading textbook, 'Principles and Practice of Marketing', provides a contemporary and modern introduction to marketing.
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David Jobber
Geoffrey Lancaster
Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
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