David Jobber
- Auteur
Boeken van David Jobber
John Fahy
David Jobber
Foundations of Marketing
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence?
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David Jobber
Principles and Practice of Marketing (5th edtion 2008)
Deze vijfde editie van 'Principles & Practice of Marketing' is de ultieme bron voor marketingstudenten. Het laat zien wat de essentiële mrketingprincipes zijn en presenteert deze op een toegankelijke en relevante manier.
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David Jobber
Geoffrey Lancaster
Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
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