Peter Verhoef
- Auteur
Peter Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.
Peter Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.
Boeken van Peter Verhoef
Peter Verhoef
Edwin Kooge
Natasha Walk
Waarde creëren met big data analytics
Peter Verhoef
Edwin Kooge
Natasha Walk
Creating Value with Big Data Analytics
This book provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data.
Meer