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Boeken van Marian Burk Wood

Marian Burk Wood Esther de Berg
Het marketingplan
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Nieuw in deze vierde editie is het model van marketingplanning dat aan het begin van elk hoofdstuk terugkeert, zodat je precies weet waar je bent in het proces. Meer
Wood, Marian Burk
Essential guide to marketing planning
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Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product. Meer
Wood, Marian Burk
Marketing Plan Handbook: Pearson New International Edition
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For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. Meer

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