Damien McLoughlin
- Auteur
Boeken van Damien McLoughlin
Aaker, David A.
Strategic Market Management
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.
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David Aaker
Damien McLoughlin
Strategic Market Management, European Edition
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience.
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