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Boeken van Damien McLoughlin

Aaker, David A.
Strategic Market Management
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
David Aaker Damien McLoughlin
Strategic Market Management, European Edition
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The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. Meer

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