Boeken van Jagdish Sheth
Jagdish Sheth
Rajendra Sisodia
The 4 A's of Marketing
€ 78,21
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers.
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Jagdish Sheth
Can Uslay
Raj Sisodia
The Global Rule of Three
€ 61,99
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**
In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. Meer
In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. Meer
Suhas Apte
Jagdish Sheth
The Sustainability Edge – How to Drive Top–Line Growth with Triple–Bottom–Line Thinking
€ 49,35


