Jagdish Sheth
- Auteur
Boeken van Jagdish Sheth
Jagdish Sheth
Rajendra Sisodia
The 4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers.
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Jagdish (Emory University, USA) Sheth
Jagdish Sheth
Rajendra (Bentley University, Massachusetts, USA) Sisodia
Rajendra Sisodia
4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness.
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Howard Thomas
Howard (Singapore Management University) Thomas
Peter Lorange
Jagdish Sheth
Jagdish (Emory University, Atlanta) Sheth
The Business School in the Twenty-First Century
Questions about the status, identity and legitimacy of business schools in the modern university system continue to stimulate debate amongst deans, educational policy makers and commentators.
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