Jagdish Sheth
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Boeken van Jagdish Sheth
Jagdish Sheth
Rajendra Sisodia
The 4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers.
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Jagdish (Emory University, USA) Sheth
Jagdish Sheth
Rajendra (Bentley University, Massachusetts, USA) Sisodia
Rajendra Sisodia
4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness.
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