Aaron C.T. Smith
- Auteur
Boeken van Aaron C.T. Smith
Aaron C.T. Smith
Bob Stewart
Introduction to Sport Marketing
€ 90,62
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the...
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James Skinner
Aaron C.T. Smith
Steve Swanson
Fostering Innovative Cultures in Sport
€ 159,59
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry.
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Aaron C.T. Smith
Constantino Stavros
Kate Westberg
Brand Fans
€ 171,79
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
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Daniel Read
James Skinner
Daniel Lock
Aaron C.T. Smith
Aaron CT Smith
WADA, the World Anti-Doping Agency
€ 249,65
Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.
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Aaron C.T. Smith
Aaron C.t. Smith
James Skinner
Daniel Read
Philosophies of Organizational Change – Frameworks and Mindsets for Leading Change, Third Edition
€ 72,01
Aaron C.T. Smith€ 90,62
James Skinner€ 159,59
Aaron C.T. Smith€ 171,79
Daniel Read€ 249,65
Aaron C.T. Smith€ 72,01