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Boeken van Waldemar Pfoertsch

Philip Kotler Marian Dingena Waldemar Pfoertsch
Transformational Sales
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​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation. Meer
Philip Kotler Waldemar Pfoertsch
B2B Brand Management
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Meer
Philip Kotler Waldemar Pfoertsch
Ingredient Branding
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An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Meer

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