Waldemar Pfoertsch
- Auteur
Boeken van Waldemar Pfoertsch
Philip Kotler
Waldemar Pfoertsch
Uwe Sponholz
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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Philip Kotler
Waldemar Pfoertsch
B2B Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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Kejsi Sulaj
Philip Kotler
Waldemar Pfoertsch
Uwe Sponholz
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
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Philip Kotler
Waldemar Pfoertsch
Ingredient Branding
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
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Marian Dingena
Philip Kotler
Waldemar Pfoertsch
Transformational Sales
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
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Interviews en artikelen (1)
interview
Marian Dingena: ‘Strategische klanten leveren niet alleen veel op, ze dagen je ook uit’
Paul Groothengel | 2 maart 2016
Verkoop wordt steeds minder het domein van de snelle types die alles in de strijd gooien om de deal maar te kunnen sluiten. Diepgaande allianties sluiten met je strategische klanten, meedenken met hun processen, en jouw mensen stationeren bij de klant. Dát is de toekomst van het verkoopvak, beschrijft Marian Dingena, oprichter van MPCN Action Learning & Business Coaching, in Transformational Sales, making a difference with strategic customers.