Rik Pieters
- Auteur
Boeken van Rik Pieters
Wayne Of Texas
Wayne Hoyer
Deborah Of Southern California) MacInnis
Deborah MacInnis
Rik University) Pieters
Rik Pieters
Consumer Behavior
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.
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Michel Wedel
Rik Pieters
Visual Marketing
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline.
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