Rik Pieters
- Auteur
Boeken van Rik Pieters
Wayne Of Texas
Wayne Hoyer
Deborah Of Southern California) MacInnis
Deborah MacInnis
Rik University) Pieters
Rik Pieters
Consumer Behavior
€ 31,95
128,89
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.
Meer
Michel Wedel
Rik Pieters
Visual Marketing
€ 71,22
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline.
Meer
Wayne Hoyer
Deborah J. MacInnis
Rik Pieters
Eugene Chan
Gavin Northey
Consumer Behaviour
€ 122,41
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.
The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Meer
The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Meer
-76%Wayne Of Texas€ 31,95128,89
Michel Wedel€ 71,22
Wayne Hoyer€ 122,41