Boeken van Joe Tidd
Bessant, John R.
Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. Meer
Fiona Schweitzer, Schweitzer
Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. Meer