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Boeken van Oliver Gassmann

Oliver Gassmann Karolin Frankenberger Michaela Csik Michaela Choudury
Business Model Navigator
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A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. Meer
Oliver Gassmann Karolin Frankenberger Roman Sauer
Exploring the Field of Business Model Innovation
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Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Meer

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