Oliver Gassmann
- Auteur
Oliver Gassmann
Boeken van Oliver Gassmann
Oliver Gassmann
Karolin Frankenberger
Roman Sauer
Exploring the Field of Business Model Innovation
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights.
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Oliver Gassmann
Carmen Kobe
Management von Innovation und Risiko
Globalisierung, Kostendruck, Innovation als zentraler Wettbewerbsfaktor: klassisches Projektmanagement reicht heute nicht mehr aus. Dieses Buch zeigt, wie Sie die Chancen innovativer Produkte nutzen und Risiken reduzieren.
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Roman Boutellier
Oliver Gassmann
Maximilian von Zedtwitz
Managing Global Innovation
If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location.
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