Oliver Gassmann
- Auteur
Oliver Gassmann
Boeken van Oliver Gassmann
Oliver Gassmann
Karolin Frankenberger
Roman Sauer
Exploring the Field of Business Model Innovation
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights.
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Sönke Albers
Oliver Gassmann
Handbuch Technologie- und Innovationsmanagement
Die Anforderungen an das Management von Innovation haben sich durch Globalisierung des Wettbewerbs, die Fragmentierung der Märkte und die Individualisierung der Kundenwünsche verändert.
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Oliver Gassmann
Gerrit Reepmeyer
Maximilian von Zedtwitz
Leading Pharmaceutical Innovation
This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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