Boeken van Timothy Keiningham

Alexander Buoye Timothy Keiningham Lerzan Aksoy Luke Williams
The Wallet Allocation Rule
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'The Wallet Allocation Rule' is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Meer
David Bejou Lerzan Aksoy Timothy Keiningham David Bejou
Profit Maximization Through Customer Relationship Marketing
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Discover approaches to make customer relationship marketing more effective
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Meer

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