Lerzan Aksoy
- Auteur
Expertise volgens het gepubliceerde werk: marktaandeel, klantloyaliteit, klantenbinding, net promoter score, klanten winnen
Boeken van Lerzan Aksoy
Alexander Buoye
Timothy Keiningham
Lerzan Aksoy
Luke Williams
The Wallet Allocation Rule
'The Wallet Allocation Rule' is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets.
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David Bejou
Timothy Keiningham
Lerzan Aksoy
Customer Lifetime Value
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. Meer
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. Meer
Lerzan Aksoy
Timothy Keiningham
David Bejou
Profit Maximization Through Customer Relationship Marketing
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.
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