Boeken van Margaret Hogg

Michael Solomon Gary Bamossy Gary Bamossy Soren Askegaard Søren Askegaard Margaret Hogg
Consumer Behaviour
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The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students. Meer
Stephanie O'Donohoe Margaret Hogg Pauline Maclaran Lydia Martens Lorna Stevens
Motherhoods, Markets and Consumption
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It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Meer

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