Joe Peppard
- Auteur
Boeken van Joe Peppard
John Ward
Joe Peppard
John Ward
The Strategic Management of Information Systems
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
Meer
Simon Knox
Adrian Payne
Lynette Ryals
Stan Maklan
Joe Peppard
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.
Meer