Peter Doyle

Dit is de tweede editie van 'Value-Based Marketing'.
Marketing heeft niet de impact gehad die het eigenlijk verdient en zou moeten hebben. Dit komt voornamelijk door de onheldere doelen en zwakke intellectuele onderbouwingen. Meer

It was a war that shaped the modern world, fought on five continents, claiming the lives of ten million people. Meer

Whilst the war raged across Flanders fields, an equally horrifying and sometimes more dangerous battle took place underground. Meer

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Meer