Peter Doyle

Dit is de tweede editie van 'Value-Based Marketing'.
Marketing heeft niet de impact gehad die het eigenlijk verdient en zou moeten hebben. Dit komt voornamelijk door de onheldere doelen en zwakke intellectuele onderbouwingen. Meer

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation. Meer

‘A fascinating and brilliantly illustrated book, an invaluable guide for future generations of Great War archaeologists.’ – Times Higher Education Supplement

Whilst the war raged across Flanders fields, an equally horrifying and sometimes more dangerous battle took place underground. Meer