Kevin Lane Keller
- Auteur
Boeken van Kevin Lane Keller
Kevin Lane Keller
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
€ 220,59
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
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Philip Kotler
Siew Meng Leong
Kevin Lane Keller
Chin Tiong Tan
Swee Hoon Ang
Chin Tan
Siew-Meng Leong
Marketing Management, An Asian Perspective
€ 106,–
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Kevin Lane Keller€ 220,59
Philip Kotler€ 106,–