Kevin Lane Keller
- Auteur
Kevin Lane Keller
Boeken van Kevin Lane Keller
Kevin Lane Keller
Vanitha Swaminathan
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Meer
Create profitable brand strategies by building, measuring, and managing brand equity.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Meer
Philip Kotler
Kevin Lane Keller
Pearson eText Access Card for Marketing Management, Global Edition
Forundergraduate and graduate courses in marketing management.
Thegold standard for today’s marketing management student
The world of marketing is changing every day — and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Meer
Thegold standard for today’s marketing management student
The world of marketing is changing every day — and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Meer
Philip Kotler
Kevin Lane Keller
Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
Philip Kotler
Kevin Lane Keller
Marketing Management, Global Edition 5Yr Subscription
Start thinking like a marketer with the gold-standard text for today's Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Meer
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Meer
Philip Kotler
Kevin Lane Keller
Alexander Chernev
Marketing Management, Global Edition 180 days Subscription
Start thinking like a marketer with the gold-standard text for today's Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Meer
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Meer