Christopher Lovelock
- Auteur
The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.
After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co.
After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co.
The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.
After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.
Professor Lovelock's distinguished academic career included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.
After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.
Professor Lovelock's distinguished academic career included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.
Boeken van Christopher Lovelock
Jochen Wirtz
Christopher Lovelock
Services Marketing: People, Technology, Strategy
€ 9,95
37,14
Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Jochen Wirtz
Christopher Lovelock
Services Marketing: People, Technology, Strategy (Eighth Edition)
€ 102,20
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
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Jochen (National University of Singapore Wirtz
Jochen Wirtz
Christopher (.) Lovelock
Christopher Lovelock
Services Marketing: People, Technology, Strategy (Ninth Edition)
€ 80,51
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.
Meer
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-74%Jochen Wirtz€ 9,9537,14
Jochen Wirtz€ 102,20
Jochen (National University of Singapore Wirtz€ 80,51