Ingo Karpen
- Auteur
Expertise volgens het gepubliceerde werk: strategisch design, prototyping, servicedesign, customer journey mapping, business model innovation
Geschreven door Ingo Karpen
Giulia Calabretta
Gerda Gemser
Ingo Karpen
Strategic design
The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.
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