Alexandra Kenyon
- Auteur
Alexandra J. Kenyon, Leeds Metropolitan University.
Alexandra J. Kenyon, Leeds Metropolitan University.
Geschreven door Alexandra Kenyon
Robin Lowe
Alexandra Kenyon
Isobel Doole
International Marketing Strategy
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
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