Mark Schotman

Mark Schotman is fascinated by creativity and its relevance today. Is it a new revenue model on itself or is it used by ‘the old economy’ to change in order to improve their competitive strength? Many questions, but bottom line he believes in the power of creatives themselves. Especially in the way they think and how you can optimize their potential. By lecturing at the Willem de Kooning Academy and by coaching creative professionals Mark aims for creativity to contribute to a more purposeful society. He applies his own creative thinking to communi- cation advice for companies and organizations.