Boeken van Peter Cheverton
Peter Cheverton
Key Account Management
€ 75,64
This is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.
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Peter Cheverton
Kingsley Weber
Building the Value Machine
€ 51,82
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.
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Peter Cheverton
Jan Paul Van Der Velde
Understanding the Professional Buyer
€ 54,90
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
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Peter Cheverton€ 75,64
Peter Cheverton€ 51,82
Peter Cheverton€ 54,90