John Mullins
- Auteur
Expertise volgens het gepubliceerde werk: cashflow management, groeistrategieën, bootstrapping, venture capital, marktvalidatie
Boeken van John Mullins
John Mullins
The Customer-Funded Business
In dit boek beschrijft John Mullins hoe slimme en innovatieve ondernemers een vijftal nieuwe benaderingen van hun voorgangers op een slimme manier hebben aangepast.
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Orville Walker
John Mullins
Jean-Claude Larréché
Marketing Strategy
Dit boek behandelt de concepten en theorieën om een marketingstrategie te maken en implementeren. Het focust op het planningsproces op crossfunctionele en interfunctionele marketing relaties.
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Orville Walker
John Mullins
Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships.
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John Mullins
Orville Walker
Marketing Management: A Strategic Decision-Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena.
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John Mullins
The Born Again
Joe, a violent sadistic offender since his teens, has received a life sentence for multiple murder. But is it enough? Most traditional life sentences have a fixed ‘minimum term’ which means most rapists and killers will eventually be freed.
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