Robert Jones
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Robert Jones
Branding: A Very Short Introduction
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware.
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Robert Jones
The Big Idea
In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between customers and employees alike.
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Robert Jones
Robert Jones' Makeup Masterclass
The Robert Jones’ Makeup Masterclass is a comprehensive guide to makeup that is organized from beginner to pro. You can start at your skill level and learn!
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