Peter Lorange
- Auteur
Boeken van Peter Lorange
Peter Lorange
Jimmi Rembiszewski
From Great to Gone
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises.
Meer
Peter Lorange
Shipping Strategy
The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them.
Meer
Howard Thomas
Howard (Singapore Management University) Thomas
Peter Lorange
Jagdish Sheth
Jagdish (Emory University, Atlanta) Sheth
The Business School in the Twenty-First Century
Questions about the status, identity and legitimacy of business schools in the modern university system continue to stimulate debate amongst deans, educational policy makers and commentators.
Meer