David Aaker
- Auteur
Boeken van David Aaker
David Aaker
Building Strong Brands
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
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David Aaker
Owning Game-Changing Subcategories
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
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David Aaker
The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
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David Aaker
Creating Signature Stories
Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.
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