Gunter Lay
- Auteur
Boeken van Gunter Lay
Gunter Lay
Servitization in Industry
This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to stress only its advantages, more recently, scholars have also started to refer to the challenges associated with servitization.
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Gunter Lay
Strukturwandel in der ostdeutschen Investitionsgüterindustrie
Das Buch zieht fünf Jahre nach der Wirtschafts- und Währungsunion eine Zwischenbilanz zum Stand des Übergangs der ostdeutschen Investitionsgüterindustrie von der Plan- zur Marktwirtschaft.
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Gunter Lay
Philip Shapira
Jürgen Wengel
Innovation in Production
How industrial companies in Germany's critically important investment goods sector are deploying new technological and organizational production concepts to adapt to competitiveness challenges, new market requirements, environmental demands, and policy pressures is examined in this book.
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