Ansgar Zerfass
- Auteur
Boeken van Ansgar Zerfass
Derina Holtzhausen
Ansgar Zerfass
Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
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Ralph Tench
Dejan Vercic
Ansgar Zerfass
Angeles Moreno
Piet Verhoeven
Communication Excellence
The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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Krishnamurthy Sriramesh
Ansgar Zerfass
Jeong-Nam Kim
Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A.
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Peter A. Bruck
Andrea Buchholz
Zeger Karssen
Ansgar Zerfass
E-Content
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape.
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Howard Nothhaft
Kelly Page Werder
Dejan Verčič
Ansgar Zerfass
Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century.
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