Boeken van Ansgar Zerfass
Derina Holtzhausen
Ansgar Zerfass
Routledge Handbook of Strategic Communication
€ 82,58
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
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Ralph Tench
Dejan Vercic
Ansgar Zerfass
Angeles Moreno
Piet Verhoeven
Communication Excellence
€ 43,69
The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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Krishnamurthy Sriramesh
Ansgar Zerfass
Jeong-Nam Kim
Public Relations and Communication Management
€ 306,98
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A.
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Peter A. Bruck
Andrea Buchholz
Zeger Karssen
Ansgar Zerfass
E-Content
€ 60,99
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape.
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Howard Nothhaft
Kelly Page Werder
Dejan Verčič
Ansgar Zerfass
Future Directions of Strategic Communication
€ 66,67
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century.
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Derina Holtzhausen€ 82,58
Ralph Tench€ 43,69
Krishnamurthy Sriramesh€ 306,98
Peter A. Bruck€ 60,99
Howard Nothhaft€ 66,67