Ansgar Zerfass
- Auteur
Boeken van Ansgar Zerfass
Derina Holtzhausen
Ansgar Zerfass
Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
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Ralph Tench
Dejan Vercic
Ansgar Zerfass
Angeles Moreno
Piet Verhoeven
Communication Excellence
The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
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Andrea Buchholz
Peter A. Bruck
Zeger Karssen
Ansgar Zerfass
E-Content
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape.
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