Tom Voskes
- Auteur
Tom Voskes and Alexandra Jankovich are co-founders of SparkOptimus, Europe’s leading digital strategy consultancy. They regularly advise large multinationals such as Nestlé, eBay, Nike, Henkel, ING and many others on digital transformation. Over the past 12 years, they have gained unparalleled experience into the ‘why’ and ‘how to’ of digital. They are co-authors of the bestselling book Make Disruption Work (2018).
Tom started in astrophysics, before also working at McKinsey & Company, and then heading marketing at Maxeda.
Tom started in astrophysics, before also working at McKinsey & Company, and then heading marketing at Maxeda.
Tom Voskes and Alexandra Jankovich are co-founders of SparkOptimus, Europe’s leading digital strategy consultancy. They regularly advise large multinationals such as Nestlé, eBay, Nike, Henkel, ING and many others on digital transformation. Over the past 12 years, they have gained unparalleled experience into the ‘why’ and ‘how to’ of digital. They are co-authors of the bestselling book Make Disruption Work (2018).
Tom started in astrophysics, before also working at McKinsey & Company, and then heading marketing at Maxeda. He is co-author of ‘7 Key Principles to Govern Digital Initiatives’ published by the MIT Sloan School of Management.
Tom started in astrophysics, before also working at McKinsey & Company, and then heading marketing at Maxeda. He is co-author of ‘7 Key Principles to Govern Digital Initiatives’ published by the MIT Sloan School of Management.
Boeken van Tom Voskes
Alexandra Jankovich
Tom Voskes
Make Disruption Work
Technologiegedreven disruptie is overal; geen enkele sector lijkt gespaard te blijven. Veel organisaties voelen zich als een kikker in een pan met water die langzaam aan het opwarmen is.
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Alexandra Jankovich
Tom Voskes
Adrian Hornsby
Disruption in Action
Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash?
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Interviews en artikelen (3)
interview
Voor digitalisering bestaat geen quick fix
| 9 december 2022
Disruptie is niet iets dat je hoeft te overkómen, schrijft bedrijfsadviseur Alexandra Jankovich in Disruption in Action. De praktijk laat zien dat miljardenbedrijven soms zelfs beter gepositioneerd zijn dan een startup. ‘Een technologische achtergrond is geen absolute voorwaarde.’