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Boeken van V. Kumar

Aaker, David A.
Marketing Research
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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Meer
Robert Palmatier V. Kumar Colleen Harmeling
Customer Engagement Marketing
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer
Kumar, V.
Customer Relationship Management
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Meer
Kumar, V.
Profitable Customer Engagement
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The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. Meer
Kumar, V.
Trematode Infections and Diseases of Man and Animals
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