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Boeken van V. Kumar

V. Kumar
Managing Customers for Profit
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In 'Managing Customers for Profit' onthult V. Kumar hoe u vooruitstrevende marketingstrategieën gebaseerd op Customer Lifetime Value (CLV) kunt ontwikkelen en hoe u deze kunt toepassen om zowel klantrelaties als de rentabiliteit te gelijk kunt managen. Meer
Robert Palmatier V. Kumar Colleen Harmeling
Customer Engagement Marketing
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer
V. Kumar Werner Reinartz
Customer Relationship Management
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. Meer
R.L. Grossman C. Kamath P. Kegelmeyer V. Kumar R. Namburu
Data Mining for Scientific and Engineering Applications
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Advances in technology are making massive data sets common in many scientific disciplines, such as astronomy, medical imaging, bio-informatics, combinatorial chemistry, remote sensing, and physics. Meer
David A. Aaker V. Kumar Robert P. Leone George S. Day
Marketing Research
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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Meer

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