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Boeken van V. Kumar

Robert Palmatier V. Kumar Colleen Harmeling
Customer Engagement Marketing
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer
V. Kumar Werner Reinartz
Customer Relationship Management
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. Meer
S. Geerts V. Kumar J. Brandt
Helminth Zoonoses
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In spite of the availability of modern broad-spectrum anthelmintic drugs, the prevention and control of helminth zoonoses remain a challenge to human and veterinary parasitologists and to physicians and veterina­ rians working on the field. Meer
V. Kumar
Trematode Infections and Diseases of Man and Animals
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Over the last few decades new data on the distribution, pathogenicity, diagnosis, treatment and control of trematode infections and diseases in man and animals, including zoonotic trematodiasis, have emerged from various geographical regions. Meer
David A. Aaker V. Kumar Robert P. Leone George S. Day
Marketing Research
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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Meer

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