Boeken van Martin Fishbein
Martin Fishbein
Icek Ajzen
Predicting and Changing Behavior
€ 68,64
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior.
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Marvin E. Goldberg
Martin Fishbein
Susan E. Middlestadt
Social Marketing
€ 91,67
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems?
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Martin Fishbein
Progress in Social Psychology
€ 248,55
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline.
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Martin Fishbein€ 68,64
Marvin E. Goldberg€ 91,67
Martin Fishbein€ 248,55