Stephen Vargo
- Auteur
Boeken van Stephen Vargo
Stephen Vargo
Robert Lusch
The SAGE Handbook of Service-Dominant Logic
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
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Robert Of Arizona) Lusch
Robert Lusch
Stephen Of Hawaii
Stephen Vargo
Service-Dominant Logic
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
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