David Mattson

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and justify them logically. Meer

This book explores how people imagine, create, and sustain societal futures through the interplay of imagination, change, and preservation. Drawing on possibility studies and creativity research, it uses the concept of creative preservation as a unifying framework for understanding how communities creatively renew and take care of what already exists rather than only pursuing radical novelty. Meer