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Boeken van Robert Palmatier

Robert Palmatier Eugene Sivadas Louis Stern Adel El-Ansary
Marketing Channel Strategy
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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Meer
Robert Palmatier Kelly Martin
The Intelligent Marketer’s Guide to Data Privacy
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Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Meer
Robert Palmatier V. Kumar Colleen Harmeling
Customer Engagement Marketing
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Meer

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