Robert Palmatier
- Auteur
Boeken van Robert Palmatier
Robert Palmatier
Eugene Sivadas
Louis Stern
Adel El-Ansary
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
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Robert Palmatier
Kelly Martin
The Intelligent Marketer’s Guide to Data Privacy
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return.
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Lena Steinhoff
Robert Palmatier
Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge.
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